Once upon a time, women workers were not only highly sought after they were lavished with praise in the media.
During WWII when Uncle Sam came calling, American women didn’t just “lean in,” they manned up!
Uncle Sam had enlisted the real Mad Men of Madison Avenue to conduct a massive campaign to recruit women into the work force.
The advertising campaign – as fierce as any battle on the front lines-was set in motion immediately after Pearl Harbor to not only mobilize women on the home front and get them into the work force but to help shape cultural attitudes.
Operation: Rosie the Riveter
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